The Smiley Company

A The Smiley Company é líder global em licenciamento de marcas e colaborações de estilo de vida,
com mais de 50 anos de história. Com atuação em
mais de 155 países, a empresa desenvolve marcas
icônicas por meio de parcerias estratégicas nos setores de moda, beleza, casa, alimentos e bebidas,
editorial, entretenimento e produtos de consumo,
inspirando otimismo e experiências de estilo de vida
positivas em todo o mundo.

Portfólio (2)

Estilo de vida

Smiley®

Born in 1972, Smiley® is a globally recognised lifestyle brand celebrating positivity, creativity and self expression. From fashion and music to the digital revolution, its iconic smile has inspired generations and shaped culture. Collaborating with leading global brands and licensed across more than 155 countries, Smiley® continues to champion individuality, optimism and joyful connections, with a signature focus on adult audiences.

Estilo de vida

SmileyWorld®

Founded in 1997, SmileyWorld® is a global kids and family lifestyle brand pioneering emotional expression through a universe of over 3,000 playful icons. Inspired by the digital revolution, it celebrates creativity, individuality and meaningful connections. In 2027, SmileyWorld® marks 30 Years of Smileys, inviting brands and communities to Express Your World through innovative collaborations, joyful experiences and a global celebration of emotional expression.